Happy meals lawsuit

I'm no fan of McDonald's, and I certainly don't approve of the tactic of offering toys (particularly toys related to children's favorite movies and TV shows) as incentives to buy Happy Meals. But someone, somewhere has to draw the line at what is corporate America's responsibility and what responsibility belongs to parents.

This week the Los Angeles Times reported that "a public health watchdog group called on the fast food giant to remove the playthings from all its meal packages" and has written a letter of intent to sue if the toys are not removed. The Center for Science in the Public Interest said that the plastic promotions lure children into McDonald's restaurants where they are then likely to order food that is too high in calories, fat and salt.

"McDonald's is the stranger in the playground handing out candy to children," Stephen Gardner, litigation director for the advocacy group said in a statement. "McDonald's use of toys undercuts parental authority and exploits young children's developmental immaturity."

I'm sorry, but who's in charge here -- the children or the parents? Are the children driving themselves to McDonald's and then whipping out their wallets to pay for their Happy Meals?

I realize we're living in an age when parents hesitate (refuse to?) say "no" to their children, but where are their priorities? Are they more fearful of stifling their children's budding self-esteem than of feeding them food that is too high in calories, fat and salt? The former concern is a myth; the second, if ignored, a killer.

For more perspective on this, listen to experts on "When and How to Say 'NO' to Children!"

Comments

[Ellen M]

Hi Rae! It's been a long time since I've been able to really enjoy your blog. I'm back and hope that I can keep up with your posts as much as I can, even with my new TEACHING POSITION!! :) I'm going to be teaching first grade in the fall! I hope you are well and enjoying your new place since your move (I did read that recently, didn't I? That you moved further south?) Are you missing New England yet? ;)

I had to chuckle a little at this post, because as I spend time out in the public and observe people at parks, shopping centers, restaurants, etc. I often ask myself who is the one really in charge? So often, I see parents giving in to their child's ever whim, demand, fancy, etc. and they do it over and over again. This act does nothing for the child, in fact I believe it makes things worse... for everyone involved in that child's life. It is humorous to me that someone would consider McDonald's as the one in the wrong, because they can't NOT buy a happy meal for their kids, because of a small worthless toy.

I never cease to be amazed, I guess. ;)

[Rae Pica]

CONGRATULATIONS, Ellen!! You are amazing!

I have moved to Alexandria VA and am enjoying it. Lots to do! And it's finally starting to feel less like an unknown planet. : )

Sadly, even at my age, I never ceased to be amazed at people either!